THE TEAM

BEHIND EVERY HAPPY HUMAN BEING IS A PROUD DOG 

Hugo

Chief Executive Dog

 

Three-time pre-owned red, smooth haired Mini Dachshund found on e-commerce platform, Blocket. Holder of a discount card with a dog trainer and is a well-known illegal hunter and food-thief. Sleeps on his back under the covers with his head on the pillow and dreams of gobbling huge amounts of dog ice cream. Favorite flavour Lickin’ Liver!

 

Mail me (I get help from my two-legged colleagues)
mail to Hugo

 

 

Sonja Catani

Chief Executive Crazy Dog Lady

Founder, Owner, Member of the Board & CEO

Communication and marketing specialist, with extensive experience in both public and private companies and as an entrepreneur. Grew up with Labradors, loved her Dalmatian Domino (whose urn still stands in the bookcase) and now the proud human of Mini Dachshund Hugo and Toy Dachshund Celine.

Mail me (I will respond as soon as I can) 

Or call me on +46 767 86 88 66


mail to Sonja

Calle Svensson

Doggy Deli Vofficer

Responsible for all dog food production

With his 15 years of experience in the food and dog food industry, Calle is a crucial when it comes to optimizing our manufacturing process to ensure the best raw materials and the most fresh end product. What Calle doesn't know aint worth knowing!

 

Email me if you have any questions about the production of dog food:

mail Calle

Rawaa

Doggy Ice Cream Factorista

Our diligent Rawaa started with us as an intern, but now she cranks dog ice cream independently and diligently. She’s a mom with small children and a happy employee who is super careful in making sure the machines are clean. She ensures that we have the highest hygiene factor in all stages of dog ice cream production.

 

Rawaa dares to refuse to use email

 

Celine

Chief Executive Second Fiddle Dog

 

Relocated black and tan Toy Dachshund, also known as Moaning Myrtle. Afraid of most things in the world, but cocky when she walks next to her idol Charlie who is a Portuguese roundabout dog, rescued from misery and now a therapy dog. Celine previously refused to eat, but now she howls in front Frozen Feast packages! 

 

Mail me (I get help from my two-legged colleagues)
mail to Celine

 

 

Oscar Zeidler

Chief Executive Doggistic Buyer

Logistics, purchasing and production Manager

Chalmers educated, logistics specialist and happy guy from Gothenburg. He’s been in the background of Hugo & Celine since the start and is now responsible for managing all logistics, purchasing and overseeing production. Oscar has no dog, but we think he should have a faithful Labrador or Flat-Coated Retriever.  

 

Email me about everything that has to do with logistics, purchasing and overall production

Or call me at: +46 70 720 7308

mail to Oscar

 

Tina Hedström

Vofficial Ice Cream Factorista

Responsible for the ice cream in the dog ice cream factory

Extensive experience in the food industry, and a problem solver who rolls up her sleeves. Tina is in charge of production and ensures that all our four-legged friends in Sweden receive the best quality dog ice cream and ensures dog snacks are nicely packed. She has a husky-grandchild.

 

Email me if you have questions about dog ice cream:

mail Tina

Mohammed Almurhej

Doggy Deli Factorister

Involved in all stages of dog ice cream making and the dog food factory, especially when it comes making jokes and spreading joy – which is very important for us! Mohammed has learned Swedish in record time; his experience running his own business in Syria and his knowledge of repair and maintenance makes him extremely popular. 

 

Here’s where you can 

mail Mohammed

Isak Fidan

Chief Executive Financial Vofficer 

Responsible for all aspects of finance administration

A numbers cruncher with a tremendous knowledge of accounting and complex transactions. Ensures that everything works in our back office, but strangely won’t give us a budget for dog toys. Has no dog, has never had a dog, and we will soon convince him to get a dog.

E-mail me about invoices and other financial matters:


maila Isak

THE BOARD

BEHIND EVERY SUCCESSFUL BUSINESS IS A SHARP BOARD OF DIRECTORS

 

Note: We have no quotas because we think that men

have to prove their worthiness before they get elected!

Anders Wallgren

Chief Executive Adviser & Doer 

Part owner & Chairman 

Board Professional with a background as CEO of, among others, i Kronfågel, Scandic Hotel and the Swedish Travel & Tourism Board (now Visit Sweden). Generalist with broad experience and ability to quickly familiarize themselves with complex cases. An unpretentious doer who has never owned a dog, which means that he understands the business model!

 

Send me a mail - if no one else answers your questions!

mail Anders

Johan von Schéele

Chief Executive Big Dog 

Part owner & Member of the Board 

Dairy farmer with hundreds of happy organic grass grazing cows and skilled forester with a great interest in hunting. Johan has an extensive background from industry and finance from Sandviken and Custos, among others. He was also a Board Director of Arla and has invaluable knowledge on how to scale up the industry as he has super contacts in procurement. Proud owner of Castor, a huge dog that looks like a mix between a bear and a bundle of love.

Lotta Spandel

Chief Executive Doggy Lawyer 

Part owner & Member of the Board

 

Razor sharp business attorney and partner at the law firm Nordic Nordia. Zealous, profound, intelligent and red-headed. Best agreement is when everyone is happy.

When she was a kid, the family had a male smooth-haired Dachshund who bit everyone in their heels and who only loved his master. Dreams of having a Bull Terrier. 

 

Please don’t send Lotta any e-mails, but if you feel you have too...  maila Lotta

Sonja Catani

Chief Executive Crazy Dog Lady

Founder, Owner, Member of the Board & CEO

Communication and marketing specialist, with extensive experience in both public and private companies and as an entrepreneur. Grew up with Labradors, loved her Dalmatian Domino (whose urn still stands in the bookcase) and now the proud mum of Mini Dachshund Hugo and Toy Dachshund Celine. 

Send me an e-mail (I will respond as soon as I can) 

Or call me on +46 767 86 88 66


mail Sonja